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Sunday, 9 October 2011

Why our children refuse to watch the local TV shows made just for them.

AUSTRALIAN children are choosing 35-year-old American sitcoms over local programs specifically designed for them, including those on ABC2 and the children's channel, ABC3.

The policy initiatives that rocketed Australia to prominence as an international children's television producer in the '80s are still in place, yet today's children prefer to watch Here's Lucy, I Dream of Jeannie, Bewitched, Happy Days and Mork and Mindy.

This despite rules around program standards, specific Australian quotas, subsidised financing and a Children's Television Foundation designed to innovate and create ground-breaking concepts.

So why, as Screen Australia's Convergence 2011 report points out, don't Australian children want to watch the Australian programs that are being produced for them?

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