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NEWS: UNICEF Ends Global ICDB but Encourages Broadcasters to Keep the Spirit Alive

Tuesday, 24 January 2012


In 2011, UNICEF marked the 20th Anniversary of its International Children’s Day of Broadcasting initiative.  The initiative, which began as a way to get broadcasters to devote airtime to children’s issues, has grown over the years to become a celebration of young people’s participation in the media.  Along the way, it has inspired the development of quality children’s programming, regularly-programmed youth-led television and radio shows and a multitude of special events.  We have seen it embraced by both high-level private stations to public broadcasters in the smallest of countries.

Today we celebrate what the initiative has been able to accomplish and announce the end of this wonderful ICDB initiative.  From the feedback we’ve received, it is clear that the ICDB has accomplished its goals of getting better quality programming and a dedication from broadcasters to devote more attention to young people.  At this stage, with the shift in the media landscape and the excellent developments that the ICDB has produced, it makes sense to declare the International Children’s Day of Broadcasting a success.

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