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ARTICLES: Russian youth eschews the zombo box

Friday, 24 February 2012


With the Kremlin in control of most television channels and broadband penetration rising, TV is a rare sight in the lives of youngsters in Russia – it is commonly known as ‘zombo box’ and considered very old school, saysKonstantin Pinaev*
Instead, almost all media consumption is built exclusively around the Internet – with legal and illegal downloading, advanced systems of recommendations, ratings, discussions and endless streams of suggestions from social networks, blogs and microblogs.
YouTube has its own Russian superstars, some getting over 2 million views on every video they post. More and more shows  – like Minaev Live or GosDep – are now exclusively online, streaming live at certain times of the week, engaging with audiences via the likes of Twitter and Skype.
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