Leave it to the people at "Mister Rogers' Neighborhood" to devise a way for children to learn while they are waiting for a bus.
The Fred Rogers Co. is field-testing a game that uses phone text messages to promote interaction between parents and preschoolers and develop children's literacy skills during what otherwise would be down time.
"When people are sitting in the bus shelters, there's nothing to do," said Margy Whitmer, a media producer for the company. She got the idea for Word Play while waiting at a traffic light in Oakland.
The parent sends a text message to a number shown on a poster at the bus shelter. Back comes a text message asking a question that the child can answer by studying the poster.
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