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OPINIONS / INTERVIEWS: Advice to young journalists: learn multimedia, languages

Monday, 19 November 2012



by James Breiner
Spain's traditional media, like those in the U.S., have experienced devastating declines in revenues and have cut staff ruthlessly.
In an interview with with the Spanish website LaInformacion.com, Juan Antonio Giner, co-founder of Innovation Media Consulting, shared some of his strong opinions about how young journalists and traditional media should confront the challenge from digital media. Some translated excerpts from that interview follow.
What advice do you have for young journalists who want to make a decent living practicing their chosen craft?
Giner: The job market is limited, and for that reason there will never be work for everyone everywhere and in all media. Competition today is fierce, and that is a good thing. The only ones who will find work are those who are the best trained, who have acquired the most knowledge, who have mastered telling stories with multimedia, who speak more than one language, and, above all, who want to take on the world. This is a profession for people with passion, with fight, who are undaunted, relentless.

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