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NEWS: TVNZ axes social media-driven youth channel

Monday, 29 July 2013

TVNZ says it will close youth channel TVNZ U on August 31 and replace it with a time-shifted version of TV2.

Social media smarts have not been enough to make up for a threadbare programming budget.

“Despite our best efforts, we’ve not been able to make it work financially," CEO Kevin Kenrick says.

The channel has been making a loss since its March 2011 launch, the state broadcaster says.

“As it is, the channel is a very lean operation and no significant savings can be made to address the shortfall,” Mr Kenrick says.

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