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We needed a study to tell us this..

Tuesday, 24 September 2013

A study by MARK KASSOF & CO. says that 53% of respondents among 18-64 radio listeners in the U.S. agree with the statement, “Radio isn’t as good as it used to be.” 41% disagree, and 6% don’t know.  61% of 18-34 year agree with the negative assessment, with only 31% disagreeing. Men are more negative than women, 18-34 men being the most negative (67%).  The study interviewed 989 respondents online SEPTEMBER 12th through 15th as part of KASSOF’s annual ListenerThink P1 research.
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MARK KASSOF said, “The perception that radio isn’t as good as it used to be seems pervasive in the industry. This research reveals that a majority of listeners agree.”

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