A study by MARK KASSOF & CO. says that 53% of respondents among 18-64 radio listeners in the U.S. agree with the statement, “Radio isn’t as good as it used to be.” 41% disagree, and 6% don’t know. 61% of 18-34 year agree with the negative assessment, with only 31% disagreeing. Men are more negative than women, 18-34 men being the most negative (67%). The study interviewed 989 respondents online SEPTEMBER 12th through 15th as part of KASSOF’s annual ListenerThink P1 research.
MARK KASSOF said, “The perception that radio isn’t as good as it used to be seems pervasive in the industry. This research reveals that a majority of listeners agree.”